Today’s youth is techno-savvy and deeply engaged in free expression of themselves, without any inhibition, about their looks, thoughts and work in the social media. The quantification of likes, shares and comments they receive in the virtual world do add to the pressures. The illusion about one’s popularity and credibility, perceptible trust & loyalty redefines one’s desperation to increase the numbers to the extent that one may opt for unethical means to achieve the same.